Atsuma is an agricultural town where many fresh vegetables and produce are grown. The largest and most significant crop grown here is the haskap berry, which is said to aid in longevity. Atsuma boasts the largest planted area of haskap berries in Japan. Atsuma is also known for typical foods of Hokkaido such as, "sakura rice," and Azuma Jingisukan(Mongolian barbecue).